You’re the quarterback. It’s first down and you’re on your own 20 yard line there is 2 minutes left in the game. You’re behind by 5 points and need a quick touchdown to win the Super Bowl. In the huddle you call an e-zine ad running play. You gain 6 sales. Now it’s second down and 4. You throw a short banner pass to your tight end. You gain 10 sales…First down!
Now, it’s first down and 10 on your own 36 yard line. You throw a news group post pass to your wide receiver. You gain 7 sales. The next play you throw an “opt in” mailing list bomb. You gain 27 sales…First down! You call a time out.
Now it’s first and 10 at your competition’s 30 yard line. The next play you get sacked and lose 4 sales because you didn’t offer a money back guarantee. Now, it’s second and 14 at their 34 yard line. In the huddle you call a search engine reverse play. You gain 18 sales…First down!
It’s now first and 10 on your competitions 16 yard line. The next play you throw a joint venture fly pass to your wide receiver. You gain 7 sales. It’s now first and goal on their 9 yard line. In the huddle you call an option endorsement ad play. You gain 3 sales. Now it’s second and goal on their 6 yard line. You call a time out.
The next play your tight end drops a pass because you didn’t do any defensive marketing research. It’s now third and goal on the competitions 6 yard line. In the huddle you call a quarterback link exchange sneak…Touchdown! Your business has won the Super Bowl and had a profitable 4th quarter!
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