Wednesday, April 17, 2024

Lighting a Fire Under Your Marketing Materials!

In our changing economy it is more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Consequently, the marketing materials you choose to present must be of the highest caliber. If you are planning on writing any type of marketing material your first and most important goal is making sure your material sparkles. In other words, it’s your job to light a fire under your material so that your readers or reviewers are inspired by its content. Whether you’re planning to write an article, construct a marketing strategy, prepare a press release or build a web site, your content must have impact.

Where Do You Start?
In view of that fact that building a successful business and developing a strong client base depends largely on your communication, it’s important to consider the impression your words make before sharing them. Most of us have had the frustrating experience of trying to create an important form of communication and found that the words didn’t always flow or simply didn’t create the impact desired. Somewhere floating around in your head, you know what you want to say yet no matter how hard you work at your presentation you can’t seem to convey the message you’re determined to share. To help you in formulating your thoughts and to create a document you are proud of, the following suggestions are good rules of thumb to consider.

1) Don’t be in a hurry when putting your thoughts together; giving yourself plenty of time to let the words flow can be critical to the success of your documentation.

2) Words are powerful tools that will definitely give you an edge when trying to attract and invite new clientele, therefore choose your words wisely by selecting inviting, compelling language.

3) Use statements and assertions that empower, uplift, support and provide.

4) Read your words both aloud and silently; hearing the words in different forms will help to make them flow more perfectly.

5) After you have written your material, leave it for a day and go back to it when you’re fresh; you’ll have a different perspective when reviewing it a day later.

6) Share knowledge, facts and data that can help someone else.

7) Keep notes on your subject matter; whenever you hear something that sparks an interest or relates to your material, write it down for future reference.

8) Pay attention to things that attract you; those are the things that help you formulate and develop your own writing style.

Focus On A Purpose or Objective
As you begin to put your materials together, the best place to start is by focusing on a purpose or an objective. When attempting to construct any form of communication, whether written or verbal, to ensure the content is empowering and interesting, it is of vital importance that you form a specific purpose for your endeavor. The success of your presentation depends upon your own clarity of purpose, the knowledge behind your presentation and your overall objective. Before putting forth any idea or concept, be sure you have addressed the following questions:

1. What is the intention of my message?
2. Am I trying to inform, to gain interest or to sell?
3. Is there a specific image I hope to portray?
4. How do I wish to be viewed by the world?
5. What is my ultimate overall goal?
6. What reaction do I hope to have in response to my material?

Finding The Right Venue For Your Communication
Finding and influencing your audience is the next step in guaranteeing the success of your marketing material. Perhaps you have already put together an important piece of marketing information and you’re feeling a sense of confidence regarding your ideas. Now that you’re ready to share your material with the world, how can you be sure of the right venue for your communication? Consider the following:

1) Spend some time researching the audience you’d like to attract.

2) Write letters of introduction to potential clients; when writing a letter of introduction, make sure it is exceptional.

3) If you’re writing an article be sure it’s positioned in a location that will attract appropriate visitors.

4) Always maintain a competitive edge by choosing professionalism; if someone inquires regarding your company be sure all your communications are of the highest caliber.

5) Be bold enough to present your information; remember if you have learned something of value, someone else will benefit from it.

Overview of Your Marketing Materials
When constructing any form of marketing material, presentation is the key so it is wise to place attention on the format, the verbiage and the tone of your communication. I say this repeatedly primarily because it is often overlooked. If you want to be clear on what you are trying to communicate, it is vitally important that you are clear on your true purpose.

1) Present your information in places that reach your target audience.

2) Reach out to the vast numbers of newsletters and e-zines that are well read, well received and published on a regular basis; take the time to research the appropriate e-zine and newsletter suitable for your needs.

3) Use the tried and true methods of marketing such as press releases, e-mail, e-zines and articles of interest; they work every time providing they are compelling and constructive.

4) Always be sure your materials are written perfectly; check for typos and grammatical errors.

5) When selecting your words, be sure they sound as enticing and professional as possible; words have the power to appeal or repel.

6) Never hesitate to share your experiences, knowledge and expertise; people are eager for what you have to offer.

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material. To speak with Charlene you may contact her at or write her at You can also call her directly at (310) 514-4844

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