How would you like a tireless salesperson working 24/7 to promote your business? An email signature does just that, yet people often fail to add a signature to take advantage of this powerful marketing tool.
WHAT IS IT?
So what is an email signature you ask? An email signature is like a mini ad that is attached to the bottom of an email. Its message could be as simple as your name and email, or as elaborate as a flashing animated gif. And with a just few mouse clicks, you can add your signature to the bottom of your emails automatically. To sum it up, an email signature is a FREE MARKETING tool, with the power to reach MILLIONS about how your products could BENEFIT them. Like to know more? I thought so!
WHAT THE HECK DO YOU PUT IN AN EMAIL SIGNATURE?
Start off by thinking about what you want to tell people about yourself and your business. To gather some ideas, look in your email in box to see the various email signatures you’ve been sent. Are there any that caught your eye? What did you like about them? What items did they include? In doing research for this article, I poked in my email to find the best dressed emails. Click here to see examples of the WINNERS from my email box.
Ready to write your email signature but got writer’s block? Here are a few suggestions to get you started
Name Title URL Phone Email Teasers about hot product specials Mini bio about yourself Moniker How to subscribe to your newsletter
Here’s mine to give you some ideas:
Kristie Tamsevicius “The Small Business Specialist” KRISTIE’S CUSTOM DESIGN – http://www.kcustom.com Email: email@example.com
Win a $1000 DREAM BUSINESS MAKEOVER Enter our Best Email Contest and win BIG http://www.kcustom.com/best-dressed-contest.htm
Write a topselling EBOOK for POWER & PROFIT http://www.UltimateGuidetoEbooks.com
Subscribe to THE EDGE – Powerful Tips for E-biz http://www.kcustom.com/newsletter.htm
SPICE IT UP!
Now that you’ve got the basic info you want to include, make it attractive. Using CAPITAL letters can really make certain words pop out at the reader. Borders can place a nice frame around your signature.
Here’s a few you could try:
Use lines breaks and white space to make it easy on the eye. Stay fresh, by changing your email signature around now and then. You can include special season’s greetings, promotions, or contest information. This will keep your email recipients “checking you out”.
HOW TO SET IT UP
Here’s step by step instruction for how to setup an email signature in Outlook Express and Eudora.
OUTLOOK EXPRESS SETUP
To setup your email signature in OUTLOOK EXPRESS do the following:
– Tools, Options, Click on the Signatures tab,
– Signatures #1 Default Signature
– Edit Signature
– Type your signature in here, as you would like it to appear. (TIP – Type it up in notepad, as you would like it, then copy and paste)
– Hit OK
– Hit New Mail to view your signature.
After seeing it, you may want to go tweak till you get it just right.
To setup your email signature in EUDORA do the following:
– Tools, Signatures
– Go inside the in the box it opens (click the tab that contains a pen icon)
– Right click your mouse to bring up the menu
– Choose New – Enter Signature Name (Something that reminds you of contents. i.e. Company Sig1 or something)
– Type your signature in the box.
You can format the font, add bold, italics, change alignment etc., but not everyone may be able to see this formatting unless their email program supports it) – When you are finished do File, Save – Associate your signature with the email account it goes with Tools, Options, Sending Mail, Select Default Signature, OK
DRESS YOUR EMAILS TODAY
So take 10 minutes today to don your emails with a KILLER email signature to promote your business. Then EVERY EMAIL you send can be a SALES message in disguise driving valuable traffic to your website. Email signatures are one MUST HAVE business accessory. Don’t be caught without one!
Kristie Tamsevicius, is the author of “I Love My Life: A Mom’s Guide to Working from Home”! Thousands of aspiring entrepreneurs have used her step-by-step home business system to earn money working from home. Get a free ecourse Home Business Success Secrets at http://www.webmomz.com/ilovemylife1.htm