It’s true! Most people won’t buy from you the first time they see your offer.
In fact, a large majority won’t purchase the second time either. That’s why you need to put your wonderful offer in front of them with hard-hitting messages that present different benefits and close the sale.
Buy you might know this already. Therefore, the real question is how many automatic messages should you have?
The magic number seems to be seven. And here’s how to make everyone of your responses sell hard!
GIVE THEM A REASON TO OPEN THE E-MAIL
You’re offer isn’t going to get read unless you present them with an offer that builds curiosity or makes a strong promise in the subject.
Throw the word FREE in your message. Or just design a little teaser so the reader can resist opening the message and finding out what you mean.
Another technique that works in getting your messages opened is to present a series of 7 tricks or secrets that come every few days. In order for the recipient to learn everything from the series they’ll have to open each e-mail. And BINGO, you have them primed and ready for your sales pitch.
DETAIL DIFFERENT BENEFITS IN EACH MESSAGE
While your first benefit may not convince them to buy, your second or third might be the one to really excite them. Look at your product or service from different angles. Then in each message attack and detail one specific benefit.
Try to make every benefit you detail a little different from the one prior to it. If you’re selling tires, one message can go into detail about their durability. A second message would detail another benefit, this time maybe focusing on the safety record of the tires.
DON’T FORGET THE BASICS
Write an auto response message like you would a normal sales letter. Give the customer a call to action, like “Order Now”, and give them a link to click on.
Make your copy short and easy to skim. Most will be afraid to dive in to a long cluttered sales letter, so break your paragraphs up into smaller easy to digest pieces.
And don’t forget to make your copy benefit heavy. Everything should be about what the reader’s going to get.
OFFER ADDITIONAL PRODUCTS
No sense letting good prospects get away from you.
I always offer different programs that target the audience of my auto response messages. Your best bet is to sign up for some compatible affiliate programs and litter your sales letter with links and attention grabbing headlines.
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