Aug X recently unveiled Augie, an innovative AI-driven platform designed to streamline video creation and incorporate voice cloning features, redefining the digital video landscape.
Augie: The Next Level in Video Production
Powered by Aug X and developed in partnership with ElevenLabs, Augie allows users to effortlessly record and replicate voices for use in short videos. Designed primarily for marketing professionals and social media teams, Augie offers a seamless experience, enabling users to add narration, photos, text, and music to their videos without wading through the complexities of audio-video editing.
Jeremy Toeman Speaks on the Voice Cloning Feature
Jeremy Toeman, the visionary founder of Aug X, highlighted that the voice cloning feature was inspired by users’ reluctance to directly speak into a microphone. He shared, “Many have thanked us, admitting their discomfort with recording narration.”
How Augie Works: A Glimpse
During a demonstration, Toeman showcased Augie’s efficiency. Users can:
- Write or upload a script.
- Use a previously recorded voice snippet or select a voice from Augie’s library.
- Modify the voice tone – be it serious, enthusiastic, or even eerie, tailoring it to the video’s ambiance.
Moreover, Augie users can pick from a curated photo library licensed from Getty or opt for AI-generated imagery.
The Future of Marketing with Augie
Toeman envisions marketing departments producing short promotional videos without tying up company spokespersons in recording sessions.
Augie’s Public Beta and Feature Availability
Since its public beta launch in May, all Augie users have enjoyed the voice cloning feature. However, Toeman hinted at potential future restrictions on video quality, length, and cloned voice numbers for non-subscribers, citing the operational costs of voice cloning servers.
Voice Cloning: A Glimpse into the Broader Landscape
While Aug X’s foray into voice cloning is groundbreaking, the technology isn’t entirely new. Brands like Samsung have integrated AI voice features for call responses. But with the advent of full-service platforms like Augie, the technology’s potential is undeniable. The recent viral deepfaked song featuring an AI replica of rapper Drake’s voice has spotlighted concerns around copyright and unauthorized usage of likenesses.
Toeman reassures, “We’re cautious about voice cloning misuse.” For added security, individual recordings (distinct from Augie’s vast library) are restricted to personal accounts. Users can’t upload external recordings – live mic recordings are mandatory.
To further bolster authenticity and combat misuse, Augie and ElevenLabs are developing mechanisms to detect AI-generated voices and videos.