Monday, June 17, 2024

Atrocious Advertising Detected: Mission Critical!

You know folks, it seems like every corner I turn on the web, I see more and more “yucky” advertising. It’s daunting to see the fully avoidable mistakes we’re making. And the worst part is, if we would just slow down for a minute and examine what we’re doing, we wouldn’t make these simple, yet costly errors.

I constantly see people, experienced and new, making mistakes like these:

What’s that you’re promoting?: First off, you should begin with you’re program or business. You’re not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?

No, that’s not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?

Here’s a general rule of thumb that I like to follow: Would you feel comfortable and “proud” recommending your program or business to your mother? Hmmm.

Spelling mistakes: Please take the extra 30 seconds and check the spelling in your ads “before” blasting them everywhere. There’s no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again…

If you can’t spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send ’em to me. I’ll make sure your spelling is correct. Trust me, this kills your credibility.

Triple check that URL!: It really boggles my mind to see the shear volumes of people not using the correct web site link or email address in your ads. ‘Do not’ type your addresses in your ads, copy and paste! Copy and paste the correct links, and there’s virtually no way to mess it up.

Maybe that’s why that $50 solo ad never pulled in any leads?

Furthermore, use the ‘mailto:’ and ‘http://’ prompts in your address. This will make your links “clickable” for everyone. Most email programs won’t hyperlink your address if you just use, . But add the ‘http://’ prompt and you’ll get a nice clickable link like this one: .

Now, simply use the ‘mailto:’ prompt for your email address: mailto:youremail@y… . Isn’t that pretty?

(Pssst. Did you notice the space for the “.” after the link. When using your web site or email addresses in sentences, always put a space between the punctuation. Example: mailto:youremail@y… .

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