Wednesday, December 4, 2024
Tag:

advertiser

FTC Orders Online Advertiser To Pay $200,000

The Federal Trade Commission has reached an agreement with Member Source Media, an online advertising company for its use of spam emails with misleading subject lines that failed to disclose to consumers that they would have to spend money to receive "free" items.

Online Advertiser Settles With FTC

The Federal Trade Commission has reached an agreement with Adteractive, an online advertising company, for its use of misleading spam emails and online advertising to attract people to its Web sites.

Click Fraud Unbeatable Without Advertiser Data

Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with Murdok.

Advertiser Resources – Going Beyond Google

When we think about using paid search to market our products or services, our predominant focus is often the two major players - Google and Yahoo! (in that order).

Advertiser Sues To Block Google Settlement

One can imagine Joseph Kinney's thoughts, when he learned that the only cash handed out from Google's click fraud settlement was going to attorneys, and that in order to claim his compensation (paid in advertising credit), he would have to re-launch the Google ad campaign he had already abandoned.

Google Onsite Advertiser – Let The Bidding Wars Begin!

Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.

Google’s Site Targeting: Giving Control Back to the Advertiser

If you use Google's Adwords program you know that in the past you had no control over where your text ads were displayed. By adding "site targeting" Google has finally given control back to the advertisers.

AIMing For Advertiser Revenue With E-mail

AOL has given its 22 million AIM users a free 2GB e-mail account, another in a line of free services.
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