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In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

Late last year, the British Prime Minister asked a clinical psychologist to look at the risks the Internet and video games pose to children.  Dr. Tanya Byron has now come back with several suggestions that the government has said it will follow.

Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

Dear Kalena... I am thinking of changing the name of my internet business site so as to direct more traffic because the current name, while nice, doesn't really spell out what we do. It is now Gilt-Edge Luxury Tours and Travel and I would like to change it to DC Luxury Tours. However, we have had this site for 10 years and it well indexed by the search engines. Does changing the name (but not the url which would stay the same) have any impact on the search engines? Or would I have to start all over from scratch if I changed the name?

There are many strategies one can employ in order to improve a site's search ranking. Everything from title tags to link buying has been suggested at one time or another when it comes to this elusive beast we like to call search engine optimization. The question remains, however, is there anything we’re missing as far as coding goes?

There's news going around that Google has or introduced a new algorithm designed to eliminate Googlebombs (or linkbombs as they should be called). In case...

I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues.

Taking on risk