alliances

I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.

Think about how information and resources come to you. Meeting as many people as you can and forming alliances and partnerships with them is your most valuable resource. If you are going to be successful on the net or anywhere else people need other people. 75% of career moves are made through others that you know.

Many of us have heard the term "strategic alliance", but how do we find the right one and how can it help our businesses?