The professional networking titan, LinkedIn, is launching a design update aimed at enhancing user experience. The platform is currently in the process of rolling out the new design to its users worldwide. Discover more about the updates from LinkedIn’s Blog.
New Design Previewed to Select Users
Initially, LinkedIn teased its fresh design by testing it with a select group of users. The testing phase allowed LinkedIn to glean insights into the functionality and effectiveness of the updated design before it reached its broader audience.
New Features Introduced
The redesigned LinkedIn platform is packed with new features, all aimed at streamlining navigation and boosting user satisfaction. Here’s a peek into what the changes entail:
- Global Navigation Bar: Positioned at the top of the page, this feature offers easy access to all LinkedIn services, effectively enhancing navigation.
- Localized Navigation: This simplified navigation within each of LinkedIn’s areas (like Profile, Contacts, Groups, etc.) promotes ease of use.
- Expanded Page Content: Users now have more room available for page content, reducing the need for endless scrolling.
- Cleaner, Less-cluttered Look: With an emphasis on a simpler and sleeker aesthetic, LinkedIn has achieved a less-cluttered look, improving user experience.
Images of the new design can be viewed here.
Informed by Data and User Behavior
LinkedIn’s Kevin Bury explains that the redesign was data-driven. The team analyzed LinkedIn usage, focusing on the most-used features and years of usability research. This informed the design process, guiding their decisions on feature organization and accessibility.
Moreover, the redesign took into consideration upcoming features. After shortlisting a few designs, prototypes were tested in a usability lab. The process went through numerous iterations before settling on the final design, prioritizing maximum space for page content.
Looking Forward
While LinkedIn is actively rolling out the new design, they are keeping an eye on user feedback. At present, there’s no final word on whether the changes will be permanent. The company hasn’t provided specifics on when a larger user base will see the new design either. As with all updates, LinkedIn emphasizes that testing is key to gauge the effectiveness of these changes.
In conclusion, LinkedIn’s new design aims to simplify navigation, provide more space for content, and offer a cleaner look. But only time and user feedback will determine if these changes are here to stay.
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