Friday, December 6, 2024

Don’t Crash The Next Google Dance

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The Single Grain blog suggests that with PageRank updates happening roughly every three months, there are five ways to put one’s blog into position for a boost. Three of them could make your dancing feet all thumbs, though.

Everyone loves PageRank, even if it is just one out of a large number of factors Google uses to sort its search results. A higher PageRank does help with this, and improving what one has for a blog can raise its position in the SERPs.

The Single Grain blog has five steps to getting ready for a PageRank update that could be due any day now. Leaving a useful comment on a blog that doesn’t slap a ‘nofollow’ attribute on the link you use back to your blog will be helpful, Single Grain suggested.

That reflects the pushback some bloggers have had with the use of the ‘nofollow’ attribute. When used, Google doesn’t could the link tagged with it for purposes of calculating PageRank. Fortunately, Single Grain noted it’s easy to find blogs that use the DoFollow plug-in.

Their second suggestion of getting links from A-list blogs, including link buying and blog reviews, may not be as helpful. Google has made noises about cracking down on paid links, so that strategy could backfire.

They also tout the usual suggestions from SEO 101: quality content and directory submissions. The right directories can be useful for PageRank, while creating good content tends to be its own reward, especially as it attracts links.

A final suggestion on article marketing could put a blogger on the wrong side of Google’s duplicate content guidelines. It’s likely those marketed articles could get pushed down in the rankings due to duplication, and that won’t help PageRank at all.

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