Google’s share of the search market inched up by 1 percent in November accounting for 71.57 percent of all U.S. searches conducted during the month, according to Hitwise.
Yahoo trailed landing in the second position with 15.39 percent of the search share representing a 5 percent decline from October. Bing also saw a dip of 2 percent and ended up with 9.34 percent of the search market.
Ask saw its search share rise 1 percent to 2.65 percent in November.
Longer search queries, averaging searches of five to more than eight words in length, were flat between October and September. Searches of eight or more words increased 1 percent. The same period showed that shorter search queries averaging one to four words long were flat from month to month. Searches of one word accounted for the majority of searches, amounting to 24.13 percent of all queries.
Search engines continue to be the primary way Internet users navigate to key industry categories. Automotive, business and finance, entertainment, news, and sports categories showed double-digit increases in their share of traffic coming directly from search engines.
Google is the greatest source of traffic to key U.S. industries. Google’s percentage of upstream traffic grew for the automotive, shopping and travel categories. Bing saw double-digit growth in the automotive, health, shopping and travel categories.
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