U.S. Internet users watched 14.5 billion online videos in March, representing an increase of 11 percent over February, according to comScore.
Google sites once again ranked as the most popular video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube accounting for more than 99 percent of all videos viewed at the property.
Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo sites with 355 million (2.3 percent). March represented the first time Hulu made it into the top three in the ranking of videos viewed.
“Hulu’s growth has been fueled in part by the combination of a compelling user experience, increased consumer awareness of the brand, and an overall market trend toward viewing long-form online video content,” Andrew Lipsman, Director, Industry Analysis, comScore, told Murdok.
In February Hulu had 333 million videos viewed on the site, growing 42 percent to 34.7 million unique viewers. Hulu’s growth continues to boom attracting 41.6 million viewers in March.
Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer during the month. Google sites surpassed the 100 million video viewer mark once again, after first reaching the milestone in December 2008.
Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo sites (42.5 million).
More than three-quarters (77.8 percent) of the total U.S. Internet audience viewed online video in March and the average viewer watched 5.5 hours of video. The length of the average online video was 3.4 minutes.
