According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.
“In the data Email Data Source has been tracking, there has been a dramatic increase in the number of email marketing campaigns that contain links to Facebook and Twitter,” says Bill McCloskey, chairman and co-founder of Email Data Source. “In fact, starting in 2009 twitter.com and facebook.com have become the two most prominent linked to sites in all of email marketing.”
So far this year, the number of campaigns with Twitter links has grown to 41,399 (with 41,052 for Facebook) according to the firm. Twitter officially passed Facebook in this regard back in March, they say.
“Since March, Twitter has continued to dominate the email marketplace by being the most prominently linked to website, and the gap between Twitter and Facebook has grown,” says Email Data Source. “In June, Twitter was linked to in 9,506 campaigns and Facebook was linked to in 8,636 campaigns.”
Those numbers are tremendously higher than they were a couple years ago as you might imagine. The first email campaign with a link to Twitter that was tracked by the firm was back in 2007, and for that entire year, there were 215 email marketing campaigns that linked to it. There were 729 linking to Facebook.
