Simon Fuller, creator of “American Idol,” is partnering with Hulu on an online reality program that follows the lives of five people hoping to make it in Hollywood.
The new online program called “If I Can Dream” will launch in early 2010 with each episode streaming exclusively on Hulu. Hulu says “If I Can Dream” will be the first recurring show to be available to international audiences.
Hulu and Clear Channel will create a distribution partnership with MySpace as well. “If I Can Dream” will have a customized page on MySpace allowing fans of the show to interact with the cast via comments and sharing.
The ad-supported program has signed on Pepsi and Ford as its first two major sponsors.
“Innovate is not a buzzword for Simon Fuller and 19 Entertainment. They’ve consistently delivered extremely high quality content in innovative ways, and helped to change how viewers engage with entertainment,” said Andy Forssell, SVP of Content and Distribution at Hulu. “That’s a great match with what Hulu is all about,
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