If a Parks Associates report is right, the next handful of years should be a great time for everyone in the "new multimedia platforms" advertising business; the report's findings state that, in 2012, over $12.6 billion will be spent on these platforms.
That's about seven times what was shelled out last year. But since it's hard to comprehend such huge numbers (we're referring to the $12.6 billion, not the seven), a
This anticipates a whole lot of growth in every industry, but perhaps a special amount from those mobile infotainment services. Mobile advertising exists right now, but it's pretty much universally detested; people who are used to seeing ads everywhere else seem unable to accept them on their cell phones' tiny screens. Oh, well. Before 2012, a recession could change things quite a bit. Or, as Nicholas Carlson points out, "Also in 2012, the Mayan calendar ends on December 21. So aliens will be getting all the profits anyway."
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