If a Parks Associates report is right, the next handful of years should be a great time for everyone in the "new multimedia platforms" advertising business; the report's findings state that, in 2012, over $12.6 billion will be spent on these platforms.
That's about seven times what was shelled out last year. But since it's hard to comprehend such huge numbers (we're referring to the $12.6 billion, not the seven), a Parks Associates article breaks things down a little further. "Broadband multimedia advertising, the focus of the expected Writers Guild of America resolution, will account for more than $6.6 billion of that total," the explanation begins.
Then, "Mobile infotainment services follow closely with more than $5 billion, and non-linear TV services like video-on-demand (VoD) and digital video recorders (DVR) will contribute more than $900 million in ad revenue for U.S. TV service providers."
This anticipates a whole lot of growth in every industry, but perhaps a special amount from those mobile infotainment services. Mobile advertising exists right now, but it's pretty much universally detested; people who are used to seeing ads everywhere else seem unable to accept them on their cell phones' tiny screens.
Oh, well. Before 2012, a recession could change things quite a bit. Or, as Nicholas Carlson points out, "Also in 2012, the Mayan calendar ends on December 21. So aliens will be getting all the profits anyway."
No comments yet. Be the first to comment!