Ameritrade

Ameritrade

Ameritrade is a financial services company that provides online trading, investment management, and other financial products and services.

History/Background

Ameritrade was founded in 1975 by Leon Levison in Chicago, Illinois. The company initially offered brokerage services to individual investors and small businesses. Over the years, Ameritrade expanded its services to include investment management, retirement planning, and other financial products.

In 2004, Ameritrade acquired TradeKing Group, Inc., a online trading firm that was one of the largest players in the online trading industry at the time. This acquisition helped Ameritrade expand its market share and increase its online presence.

Key Concepts

Ameritrade offers a range of financial products and services, including:

• Brokerage accounts for individual investors and small businesses
• Investment management services
• Roth Individual Retirement Accounts (IRAs)
• Health Savings Accounts (HSAs)
• Retirement savings plans, such as 401(k) and 403(b) plans

Ameritrade's investment products include:

• Mutual funds
• Exchange-traded funds (ETFs)
• Precious metals investments
• Certified securities

Technical Details

Ameritrade uses a range of technology platforms to manage its business operations, including:

• A proprietary trading platform called Ameritrade Pro
• A mobile app for mobile devices
• A customer relationship management (CRM) system

Ameritrade has over 1.5 million active accounts and is one of the largest online brokers in the United States.

Applications/Uses

Ameritrade offers a range of services to individual investors, small businesses, and institutions, including:

• Online trading platforms for buying and selling securities
• Investment management services for retirement accounts and other investment vehicles
• Retail brokerage services for individual investors

Ameritrade also offers a range of financial products, including:

• Mutual funds
• Exchange-traded funds (ETFs)
• Precious metals investments

Impact/Significance

Ameritrade has had a significant impact on the online trading industry, providing a platform for individual investors to buy and sell securities.

Ameritrade's investment management services have also helped millions of Americans save for retirement.

Related Topics

Ameritrade is part of the Charles Schwab Corporation, one of the largest financial services companies in the world. Other related topics include:

• Schwab Corporation
• Online trading industry
• Investment management