b2blocal

b2blocal is a cloud-based platform designed for businesses to manage and automate their local marketing efforts. The platform provides a suite of tools to help small and medium-sized businesses (SMBs) manage their online presence, engage with customers, and track the effectiveness of their marketing campaigns.

History/Background

b2blocal was founded in 2013 by a team of entrepreneurs who recognized the need for an easy-to-use platform to help SMBs manage their local marketing efforts. The company's initial focus was on developing a platform that would allow businesses to create and manage their own online listings, including Google My Business and Yelp pages.

The platform quickly gained traction with small businesses in the US, particularly those in the retail, restaurant, and services industries. In 2018, b2blocal expanded its service to Canada, following a successful pilot program in the country's largest cities.

Key Concepts

b2blocal is built on several key concepts, including:

• Cataloging and listing management: b2blocal allows businesses to create and manage their own online listings, including Google My Business and Yelp pages.
• Marketing automation: the platform provides a suite of tools for businesses to automate their marketing campaigns, including email marketing, social media scheduling, and lead generation.
• Customer engagement: b2blocal offers a range of features to help businesses engage with customers online, including review management, response management, and customer feedback tools.
• Digital footprint analysis: the platform provides insights into a business's digital footprint, allowing them to track their online presence and identify areas for improvement.

Technical Details

b2blocal is built using a cloud-based infrastructure, with scalability and flexibility in mind. The platform uses a combination of web and mobile technologies to provide an intuitive user experience for businesses and customers alike.

The platform's technical architecture includes:

• Cloud-based servers: b2blocal's servers are hosted on Amazon Web Services (AWS), providing scalability, reliability, and security.
• API integration: the platform integrates with a range of third-party APIs, including Google My Business and Yelp, to provide seamless listing management and digital footprint analysis.
• Customizable workflows: b2blocal offers customizable workflows to allow businesses to tailor their marketing campaigns and customer engagement strategies.

Data and Statistics

b2blocal's platform has been used by thousands of businesses across the US and Canada, with a reported 90% increase in online visibility and a 50% increase in sales.

The company's data suggests that small businesses who use b2blocal experience:

• A 30% reduction in marketing spend: by automating their marketing campaigns, businesses can save money on ad spend and focus on more effective channels.
• A 25% increase in customer engagement: b2blocal's tools for review management and response management help businesses build strong relationships with customers online.

Applications/Uses

b2blocal is used by a range of industries, including:

• Retail: b2blocal helps retail businesses create and manage their own online listings, track customer behavior, and automate marketing campaigns.
• Restaurant: the platform allows restaurants to create and manage their online presence, engage with customers, and track menu item performance.
• Services: b2blocal is used by service-based businesses to create and manage online listings, automate marketing campaigns, and track customer feedback.

Impact/Significance

b2blocal has had a significant impact on the way small and medium-sized businesses (SMBs) approach local marketing. By providing a suite of tools for cataloging and listing management, marketing automation, customer engagement, and digital footprint analysis, b2blocal has helped SMBs:

• Improve their online visibility: by optimizing their online listings and tracking their digital footprint, businesses can attract more customers and increase sales.
• Enhance their customer experience: with tools for review management and response management, businesses can build strong relationships with customers and improve customer satisfaction.

Related Topics

b2blocal is connected to a range of related topics, including:

• Social media marketing: b2blocal integrates with social media platforms to provide businesses with the tools they need to engage with customers and track their online presence.
• Google My Business: the platform integrates with Google My Business to provide businesses with a suite of tools for listing management, review management, and digital footprint analysis.
• Yelp: b2blocal integrates with Yelp to provide businesses with a range of tools for review management, response management, and customer feedback.