Post Banner Ads
Post banner ads are a form of display advertising that uses images and text to promote a product or service on a website. They are typically displayed above the fold, hence the name "post" banner ads.
Key Concepts
Post banner ads are typically made up of two main components: a background image and a text overlay. The background image is usually an eye-catching visual that grabs the user's attention, while the text overlay provides additional information about the product or service being promoted. Some common characteristics of post banner ads include:
- Fixed size: Post banner ads are typically displayed in a fixed size, often around 468x60 pixels.
- Image-based: The background image is usually an image that complements the product or service being promoted.
- Text overlay: The text overlay provides additional information about the product or service being promoted.
Technical Details
The technical details of post banner ads are as follows:
- Pixel dimensions: Post banner ads are typically displayed in a fixed size, often around 468x60 pixels.
- File formats: The background image and text overlay can be created using various file formats, including GIF, PNG, and JPEG.
- Color mode: Post banner ads are typically displayed in CMYK color mode, although some websites may choose to display them in RGB color mode.
Applications/Uses
Post banner ads can be used in a variety of applications and scenarios:
- Online advertising: Post banner ads are commonly used on websites, blogs, and online news sites to promote products or services.
- E-commerce: Post banner ads are often used on e-commerce websites to showcase products and promotions.
- Social media: Post banner ads can be used on social media platforms such as Facebook and Twitter to promote products or services.
Impact/Significance
Post banner ads have had a significant impact on the online advertising industry. Some of the key effects include:
- Increased visibility: Post banner ads can help increase visibility for a product or service, especially when displayed above the fold.
- Improved click-through rates: When designed correctly, post banner ads can drive higher click-through rates and conversions.
- Cost-effective: Post banner ads are often less expensive than other forms of online advertising, such as display ads or video ads.
Related Topics
Post banner ads have connections to several related topics:
- Display advertising: Post banner ads are a type of display ad that uses images and text to promote a product or service.
- Social media marketing: Post banner ads can be used on social media platforms such as Facebook and Twitter to promote products or services.
External Links
The following external links provide additional information on post banner ads:
See Also
The following topics are related to post banner ads:
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