10 More Reasons Why Social Media Won't Replace Email

The Wall Street Journal Recently published the story, recent research they've done.

So I started thinking about how this is the antithesis of what we've been seeing in our own customers businesses, and I really wanted to write about it. However, ME writing about it seems somewhat self-serving, since well, I run an email marketing company.

Then I got an EMAIL forwarded to me that Chris Crum at murdok had come to the rescue and already wrote about all of the things I've been thinking about relating to how consumers are using email and social media.

So here is Chris's story "
I decided to add my own .02 about how marketers feel about this article: 10 More Reasons Why Social Media Won't Replace Email.

11. Twitter and Facebook are fantastic products and companies; but that's what they are, companies. Even though email is host to 279 million users vs. 301 million users of social media according to Nielsen, email isn't going anywhere soon with many companies offering it as a service. Twitter and Facebook are just two companies that likely make up most of the social media users.

12. Your email recipients are still going to use business email for business purposes. They'll not likely let their boss know that they've finished the spreadsheet and are ready for the meeting now by posting to Twitter. If they don't use their business email address they probably also have a personal email account that they like to receive your email-only specials.

13. You can't easily segment your friends and followers to do targeted marketing in Twitter & Facebook for the optimal response.

14. You can't tell who clicked on a link with some social media outlets so that you can follow up with them again because they might be interested in your content.

15. That said, you can't tell who didn't click on the link so you can follow up with them with a different message trying to get them to take action.

16. You cannot personalize your Facebook updates. This has been proven to boost response in any marketing campaign you do.

17. You cannot size your graphics or use more than one in Facebook. You can't use them at all in Twitter. Graphics help tell a story.

18. You can't track how many clicks you got on your links in Facebook unless you use a third party URL shortener [Ed's note: This feature appears to be how Twitter & email marketing work together, and I've written