10 Signs of Life from the News Release

Our favorite format isn't dead; it's just abused more than Warren Buffet nearly six-figure price for one share of his company's stock? 2) PR Newswire Acquires US Newswire: Not to be outdone, the Coke to BusinessWire's Pepsi snaps up snaps up a news distribution service in an already small market (reg. req.). 4) PR Web's Free Lunch Ends: Vocus promptly Enhanced Online Newswire sounds good, but what does that mean exactly in the fast-changing, highly-networked world of social media? 6) Billboard and Vocus introduce SEO news release service: Vocus is clearly working to differentiate itself with some other audiences (reg. req.). I'll also remind everyone that there are The Six Million Dollar Format? Two words-Nellie Lide. 9) Join the Social Media Club: Expanding on Defren's efforts, this Google Group with a purpose is establishing standards for a document in dire need of a makeover. This quote from Edelman's Phil Gomes tells me they're taking a pragmatic approach: "Make no mistake...The news release is most certainly not dead. The problem is that the news release ceased to be about news and the press release ceased to be about press. If bad writing persists, shoehorning (the news release) into a Web 2.0 format will be kind of like putting racing stripes on a pig." If you're interested in getting involved, sign up 100 years experience under its belt, the news release has staying power. Yeah, I'm not sure if this is good or bad news either. But I needed one more item. UPDATE: As Constantin comments, no one's sure when the news release was born. In fact, it's probably even older as the practice of public relations certainly is older. More Comments Tag: Add to Yahoo! My Web | Furl Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations