Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
1. Sign in to your Google Analytics account.
2. Click "Edit Account and Data Sharing Settings."
3. Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data."
4. Click "Save Changes" to finish.
5. Go to your AdWords account
6. Navigate to the "Conversion Tracking" page from within your AdWords account.
7. Click "Link your Analytics goals and transactions" from the Conversion Tracking table.
"One of the benefits of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with the CPA bidding tool that has been shown to help advertisers
If you want more tips on using conversion optimizer itself, Google has ten of them up FAQ page.
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