12 News Release Alternatives

Amy Gahran has requested some alternatives to the news release. Here are a dozen blog/RSS-free ideas to consider. 1) Infographic: USA Today seemingly owns the infographic because snappy visuals help show the news instead of simply telling it. Research results work well in this format and stand out from the other news competing for column inches. 2) Advertising: Paid placement can be very useful if you want complete control of the message and when it appears. 3) News Story: Your job is far from over after the first editorial placement. Sending a story you've placed to non-competitive media outlets can be very effective, assuming you have a unique follow-up angle. Your news has already been vetted at this point and can help create momentum. 4) Bullet Point: Can you get your news across in a sentence or two? You should. Concise, substantive writing goes a long way in the attention-deficit-driven world of media relations. 5) Vatican began doing this in 2003. If your key reporters prefer quick, hand-written notes sent via carrier pigeon, invest in a rooftop coop. 10) Flash Animation: With apologies to posts that can help improve writing. She is focused on creating better content so I'm not sure why this The PR Challenge: I Dare You to Do Without Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations