Group Your Links by Purpose and Value
Every link on your site is a small guidepost. It tells a visitor where to go next, whether they’re looking for a product, a support article, or a bit of company background. When those guideposts are all jumbled together, a user can feel lost and leave before they even find what they need. The trick is to cluster your links into categories that reflect how people naturally think about your content.
Start by listing every URL you plan to place in the top navigation. Then ask yourself two quick questions for each link: “What is this link for?” and “Who needs it?” The answers will often reveal natural groupings. If you’re selling widgets, for example, you’ll find that some links lead straight to product pages while others go to company news or support. Those two types belong in separate folders.
Once you’ve identified those broad buckets, name them in a way that’s instantly recognizable. Common headings are “Products,” “Resources,” “Support,” and “Company.” These labels let visitors scan the menu and pick the area that matches their intent without second‑guessing. A good illustration of this can be seen on Adobe’s homepage. Their navigation is split into four clear sections: Products, Resources, Support, and Purchase. Anyone who lands on the site can quickly see where to go for software downloads, tutorials, help articles, or buying options.
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