2006: The Year of Vidcasting and Advercasting

If 2005 was the year consumer generated audio (e.g. podcasting) took off, yesterday's launch... ...of the new video-capable iTunes is a sure sign that that 2006 will be all about video and vidcasting (or vodcasting if you prefer). Both citizens and corporations (in the form of advercasts) are going to going to start creating or repurposing their existing content for the small screen. My initial reaction as a marketer is that we're going to need a whole slew of new tools to mine all this data - and fast. Thankfully, there are already a few companies rushing to fill this void. One is Podcast Alley for vidcasts. However, searching for videos and then delivering these results general video RSS feeds. if you think about it, all Google or instructions on how to prepare iPod-friendly videos. Marketers will also jump feet first into advercasting. And why not? They already have vast libraries of video available at their disposal from years of TV and rich media advertising. Imagine if the Jose, get your video camera ready!) This should all be fun to watch - grab some popcorn. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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