The important thing is not to obsess over metrics that do not support the purpose of the blog.
In the end, if the metrics that support your business goals for the blog are not in place, you’re blogging in the dark. Like web sites, different kinds of blogs need attention on different metrics. For example, Online Marketing Blog is currently focused on building thought leadership and generating interest in TopRank’s services. We do not take on any advertising. If we did, we would need to change the kinds of metrics focused on.
Some of the common metrics according to type of blog include:
- Advertising revenue blogs - Unique visitors, page views and subscribers.
- Lead generation blogs - Inquires, time on site, repeat visitors
- Blogs for SEO purposes - Keyword rankings, links, referring traffic
- Thought leadership blogs - Media pickups, links from prominent bloggers, subscribers, inclusion in “lists”
Obviously there are metrics important for any kind of blog such as RSS subscribers, unique visitors and page views, but focusing on measurement according to the goals of the blog can make a significant difference in the effectiveness in content creation and promotion.
You may be the kind of person that learns best from making your own mistakes, but if you’re not, I hope you can learn from ours. What blogging mistakes have you made and learned from?
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!