3 High-Impact Article Promotion Techniques

Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers. As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising. The three techniques below make it easy for publishers -- your willing and enthusiastic partners-- to find and publish your material. 1. Syndicate Your Articles Syndicating your articles makes it easy for site owners to put your content on their website. It's a real time-saver and totally hands-off for webmasters. Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again. It's an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer's dream! For details on setting up your syndicated feed, read this article by William Bontrager: http://www.mnot.net/rss/tutorial/ Technology at Harvard Law http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html 3. Submit To Article Directories and Announcement Lists Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles are regularly picked up from these sources. It's not uncommon for a good article to be published in several ezines with combined readerships in the tens of thousands. Here is a listing of popular spots to submit your articles online: http://www.homebiztools.com/article-lists.htm There you have it! Three great ways to market your articles and give publishers what they need, while you enjoy no-cost advertising. Brett Krkosska provides how-to advice on family and home-based work issues. Get start-up guidance, business ideas and inspiration at http://www.HomeBizTools.com. Become a subscriber for a fresh and original perspective on today's business issues: enews@homebiztools.com