3 Important Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1 Setting up an account If you live outside of the US, different minimum bid prices hold true given the different currencies involved. Let's take the UK for example - in the UK the minimum bid price is ?0.04 whereas the minimum bid price in the US is $0.05. This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD. I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at www.TalkingLeadership.com www.LeadSuccessfully.com www.LeadingEffectively.com Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner? Well, the results are as follows from worst to last: MyLeadershipCenter.com 9 clicks LeadingEffectively.com 17 clicks LeadSuccessfully.com 18 clicks ThisIsLeadership.com 21 clicks TalkingLeadership.com 37 clicks Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test. My thanks to Jonathan Stanley once again at http://www.kwmap.net http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php http://www.goodkeywords.com http://www.nichebot.com A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would 'annoy' Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless: * You have a large number of people to conduct said tracking/testing * You have the requisite tools to analyse results * You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL's Google will cap the numbers of keywords in your account around the 50,000 level - they may allow more if your account history is good. So don't get too hung up on constructing thousands upon thousands of keywords - find the ones that work as quickly as you can and focus on conversion, your time will be well served. Bonus Tip Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google: "bad ppc management" Hmmm, makes you think doesn't it!- Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on PPC management visit http://www.pdqprospects.com/index.html