3 Key Principles of Search Engine Strategy

Choosing the Right Keywords for Your Site

When you set out to rank, the first thing you need to nail down is the vocabulary you’ll use. A solid keyword strategy is like a map: it shows the terrain, the valleys you’ll need to climb, and the roads that lead to your audience. Start by picking terms that have enough traffic to keep you busy but aren’t so crowded that you’ll never see the top spot. A good rule of thumb is to aim for keywords that can bring 100‑200 visitors a day. That volume is enough to justify the effort, and it keeps the competition at a manageable level.

To find those sweet spots, pull data from tools such as consulting, coaching for webmasters, business owners, SEO/SEM consultants, and other marketing professionals through his company, link building clinic beginning March 22.