3 Reasons Why Your AdCenter Campaign Could Be Paused

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

The first possibility is that you've reached your daily budget limit. When a user sets their monthly budget, they can also set a daily budget limit. If a campaign spends this amount before the end of any given day, it could result in the "Budget Paused" message, and ad won't be served again until the next day.