3's Plans for the Coming Year

Arranged by written excellent commentary on the meeting, recounting and describing just about every aspect of it, and in some detail.

My overall focus was a bit different to Ken’s and the other bloggers, all of whom are immersed in mobile technology and the telecoms industry.

I was mostly thinking about the meeting, the people involved and what it might mean to 3 from a public relations point of view.

Better still, from a blogger relations point of view.

Since I first got to know a bit about 3 and its PR approach from being

I’m doing it, too, working with one of my own clients where part of my work is doing that, ie, identifying and reaching out to influencers in the social media space.

As one being reached out to, I’m observing what 3 and their PR agencies are doing which, frankly, is good learning for me as well.

Guy Middleton, 3’s Head of Corporate Communications, and our meeting host, deserves full credit for enabling this outreach. I don’t know whose idea it was - an initiative within 3 or suggested by Parys Communications - but I think 3 will gain measurable benefit in the long term for connecting with individuals who have some influence in their own niche areas.

If this is complementary outreach to traditional outreach including media relations, which I suspect is the case, then 3 are making a good start in gaining ground in a big area of attention - ground where I don’t see much, if any, action from competitors like