A few days ago blog ad network
Then the research closes with a curious comment: "If online advertising is like advertising in a mall, advertising in the blogosphere is like advertising in a country club." I'm not entirely sure what they mean, but their explanation is that there's more social value to advertising on the very top blogs, that is, that adverts on the top few are worth far more. That's undoubtedly true, but that's true in any medium: having an industry authority talk about your product or endorse your company is always going to be worth more than the straight eyeballs count might suggest. That's why different publications have different rate cards: if it weren't true, CPM would be standardized and you'd just buy the number of eyeballs you can afford. Nonetheless, I have to say that I think their $10,000/year/blog revenue projection for those top 50,000 weblogs is quite believable and, if anything, low. I know that this weblog earns more than that, and certainly my
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$500m Across 50,000 Blogs Probably Low
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