64% of Search Advertisers Failing to Follow SEO Recommendations

The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics.

WebProWorld. Unlike print, audiotape or video recordings, the Net is an interactive medium requiring an ongoing investment of time, knowledge and capital. For those who make best use of it, the Net provides such a versatile communications environment; a virtual storefront can easily out-perform a traditional brick-and-mortar storefront. In reality, most businesses doing commerce over the Web are not yet prepared to use the medium to its fullest potential. While most new and previously established businesses have some form of web presence, many don't have trained staff dedicated to maintaining it, much less enhancing or evolving it. From search marketing opportunities to cost cutting technologies such as VOIP to social and business networking tools, the Internet environment provides a virtually unlimited multi-leveled communications capacity at relatively reduced rates. Unfortunately, realizing the potential is far easier than adapting to take advantage of it. That point was proven in a recent survey commissioned by Boston-based SEO firm

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