7 Ways to Avoid Blogging Burnout

A quote often attributed to Robert Frost reads, "If there is no discovery for the writer, there is none for the reader. " Indeed, blogging is tremendously rewarding on a number of levels. But blogging is largely a labor of love. Only a relatively small subset of bloggers generate any substantial revenue from their advertisements. Even fewer bloggers have loyal readership. On the other hand, "successful" bloggers face a different demon - how to continue to be successful. They must constantly produce content that is insightful or face being tossed back into the deep dark unknown of the millions of blogs in the ever growing blogosphere. Thus, no blogger is safe from "blogging burnout". Blogging burnout is best exemplified at the point where a blogger is guilted enough to write "Sorry for not posting in a while". It is indicative of the blogger who is compelled to post on something just because everyone else is writing about it. Blogging burnout has peaked with the blogger who considers blogging a chore. The good news is that blogging burnout can be avoided. Whether an "A list" blogger or a relative unknown, just follow these 7 ways to avoid feeling obsolete or overwhelmed because of your blog: 1. Stick to your guns Each blogger has their own voice. If you aren't a big time blogger, don't mimic those who are. The "A list" blogger became an A-lister because they brought a unique perspective to the table. Stay on point with your blogging. If you feel that you have something relevant to add to a particular discussion, then jump in - but don't chime in on a topic simply for the sake of "the meme". 2. Develop a content strategy If you are serious with your blogging, you should have a content strategy. It doesn't have to be planned out for three months in advance and in most cases it can't be since blogs are typically time sensitive. Your content strategy can be as simple as sitting down at the start of the week to map out what you might blog about. Giving thought to your content will help you stick to your guns. It might also enable you to lengthen ideas to a series of blog posts like my Opportunities 2006 series. 5. Work offline An easy way to think before posting is to work offline. As I detailed in my Find your niche and become the expert on a particular topic. If you've lost that loving feeling with your blog, your readers will know - and they'll soon lose that feeling for you and your blog too. TECHNOSIGHT blog.