The future of search engine optimization is uncertain right now. 
Google Site Search is nothing new, but it is how you use it that really makes the difference. Google itself has provided
Numbers 4,5, and 6 really all go hand in hand. Sometimes it pays to experiment and find out what works best. Ask for feedback on your site search. Dissatisfied users will usually be happy to let you know what they don't like, and these are the opinions you should really value, because they can help you see where you need to make improvements. I delved into this concept a little more in
In the long run, usability can ultimately contribute to conversions. You are likely to have a lower bounce rate if your site is more user-friendly. And when users can easily find what they are looking for, they are more likely to convert. For more on effective ways to use Site Search, check out this article.
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