That's right - 9 million US mobile users turned to their mobiles to make purchases. Not just to research where to buy, but to actually burn a whole in their credit cards via their cell phones.
If your business is targeting local markets or is suited to low involvement online purchasing - then mobile is definitely increasing the relevance of search engine advertising to your company. It might even be worth exploring a mobile friendly version of your website. 9 million users in the US alone are ready to buy!
9 Million Mobile Users Shop Via Cell Phone
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