Making purchases using mobile devices such as cell phones is increasing in the U.S. with 9 million mobile subscribers saying they have used their mobile to pay for goods or services and nearly half (49%) saying they plan to try mobile commerce in the future according to a new report from Nielsen.
Men were found to be more likely then women to use their mobile phone for commerce with 4.9 million men doing so and 4.3 million women making a purchase using their mobile phone.
The most likely age group to make a purchase using cell phones were those between the ages of 25 to 34. Three million adults in the 25 to 34 age category, or 5.4 percent, have made a purchase, compared to 3.6 percent of all mobile subscribers.
Out of the 40 million users of the mobile web in April, 5 million visited mobile shopping and auction sites, an increase of 73 percent from April 2007, when 2.9 mobile users did the same.
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