A $2.5 Million Super Bowl Proposal

One of the blogs I've recently added to my blog roll is My Super Proposal blog, is asking for donations big and small for a good cause. Except this viral marketing promotion is being used to finance a commercial for the Super Bowl in which a fellow named "JP" will propose marriage to his girlfriend. According to the blog the goal is to raise $2.5 million. That's a very, very big goal but it looks like $73k has been raised so far. If they don't hit the goal, the money will be donated to a children's hospital. A promotion like this raises all kinds of interesting questions but I'm curious to see how it pans out. Is this a real proposal? Is it viral marketing or a linkbait program for something else? Will a studio pick it up? If this is the real deal, and I actually think it is, then it's going to go down as one of the most amazing promotions ever - and hopefully make a young lady very happy. The "My Super Proposal" blog has been covered by the likes of AdJab already and there's even an interview with "JP" over at the My Super Proposal. Update: Super Bowl ads have been sold out - so the focus is more about getting the attention of advertisers running consumer generated media contests so JP can get picked to do his proposal as part of their commercial. Contests of this sort are being run by NFL.com. How can you help? Mention My Super Proposal on your blog! Also, Danny Sullivan Comments Bookmark Murdok: Lee Odden is President and Founder of Online Marketing Blog offering daily news, interviews and best practices.