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A Basic Lesson On Marketing To The "Wego"
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Raise your hand if you have heard the term "- This may be the most common way to engage someone's web ego online ... by creating some sort of profile online in a social network and letting people connect to you. The phenomenon of "friending" someone on MySpace is an example of this. Connecting on LinkedIn or "poking" on Facebook are also good examples. For many social networks, the number of individuals you know and connect to in the network is a sign of how connected you are. Smart marketers use this basic fact in their favour. Who's Doing It? - Facebook, MySpace, LinkedIn
Offer a branded badge - In the military (or the boy scouts), your badges or stripes are one way that people can identify your skills and ranking. Early on, those groups understood and fostered their member's need to have a way of broadcasting their identity. Badges for blogs or online profiles are a similar phenomenon. Got a list that you have included people on? Give them a graphic to place on their blog or profile to show they are a member of it. This also works well to identify groups that you belong to, events you are attending, communities you belong to, or causes you believe in. Who's Doing It? - 9Rules, Blogburst, Global Voices Online
Create widgets for ranking or rating - One of the silliest widgets that made it onto my sidebar last year was the "Who's Doing It? - Technorati, Feedburner, Del.icio.us
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