A Business Model For Podcasting

Software veteran Dan Bricklin (remember VisiCalc?) started podcasting last week... As I'm doing more frequently these days, I find and listen to new podcasts as part of learning what others are doing and how they're doing it. I listened to Dan's second podcast, a phone conversation with Fog Creek Software, recorded last Thursday. Pretty niche subject matter: keeping track of where software code comes from, differences between Windows and Unix, etc. Not the type of subject matter I'd naturally seek out (as perhaps the topics Shel and I discuss lengthy-ish post a few weeks ago about the value such a communication channel could present to almost any business as part of overall communication and developing more effective relationships with stakeholders of all types. Dan has some of the most succinct and sound reasons for doing a podcast that I've seen: So here I have what I hope is a good business model for podcasting:

1. Getting awareness in an area in which I wasn't that well known among potential purchasers of a product.
2. A vehicle for "sponsorship" advertising ("...brought to you by Software Garden, producer of the training video...").
3. I get to build up my credibility and stature in a target market, create awareness of a product, and do good for the listeners, all at once. This is similar to the "business model" of blogging for many of us "experts".
4. And the costs, even going pretty much almost first-class (as you'll see I did), are much less than advertising and much, much less than direct sales. We'll see how it works.It's not a bad business model. Link: Reader Comments... Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:

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