Coming from a background of more traditional media, I was used to everything being called the same thing.
What do I mean by this? For starters, a :30 commercial is a :30 commercial whether you advertise on ABC or CNN.
A 2 column by 4 column print advertisement was exactly that, no matter which newspaper I wanted to advertise in. The bottom line here, we all used the same terminology.
While becoming familiar with the world of search engine marketing, specifically Del.icio.us") | Yahoo! My Web
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A Common Language for Online Advertisers
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