A Few Guidelines for Drafting Social Media Guidelines

For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.

Does your company have social media guidelines? a recent interview with Murdok, companies should do research before engaging with social media personas that can have an impact on their brand. He says, for example, that you should research a person's audience before sending them a product to review just because they have a significant number of Twitter followers.