A Holiday Treat from Google & Yahoo

December 10, 2007

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A Holiday Treat from Google Yahoo

Both Google and Yahoo! have decided to provide website owners with a "holiday season treat" by updating their respective search results (SERPs) - simultaneously!

Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week.

While Google has made no formal announcement, the subtle mention of some tweaks associated to the new site links enhancement "
Site owners have been sharing mixed stories in the forums, with one reporting his listing dropped from being ranked 19th to outside 1000 - overnight. Others are suggesting their listings have been up and down in a matter of days. Here's a couple of the other comments at
"...my ranking is fluctating and in whole there is loss in visitors..."

Yahoo! on the other hand announced the changes with the release of its

At this critical time of year for most online businesses, these index and ranking updates will be an unwelcome surprise. Have you seen your rankings change over the last week? - if so, share your experiences.

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