I'm not sure how much steam is left in the click fraud story, but it continues to be the hottest topic in search.
The Washington Post
I still take the approach that while click fraud may continue to grow, it will be no more of a problem than shrinkage is to the bricks and mortar retailers (ie. a problem, but not one that will cause the channel to collapse).
Some industry experts strike a measured tone. Andy Beal, vice president of KeywordRanking.com, an Internet marketing firm, says that click fraud may be growing as online advertising increases but that it is not a fatal flaw. Instead, he advises advertisers that click fraud is just a part of doing business on Google and Yahoo. He likens it to retailers who face the intractable problem of merchandise theft but remain profitable.
"People will take it for granted there will be some clicks of a suspicious nature, but the advertising model will be robust enough to withstand that," Beal said. "I don't think it is going to be an epidemic."
Andy Beal is an Marketing Pilgrim and reach him at
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A Look At Search Engine Click Fraud
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