As you might expect, they're going all out, including keynotes covering the all-important future of search topics. I'm pleased to be speaking on the ins and outs of user-generated content (a topic I first proposed and spoke on at SES San Jose in August 2007), and a newly-titled (clever one guys) session called Decrypting Quality Scores. This stuff doesn't get any easier for marketers, and so I expect the quality score session to be as jam-packed as all those link-baiting and Matt Cutts tea leaves sessions ever were. :)
- Prior to that, SES New York. Man, it seems like only yesterday I was at that one! But if you're considering going, jump all over it now - the Platinum Passport early bird special (if you register by Jan. 15) saves you a big chunk of change.
It's essentially the "can't miss" search conference for Canadians, and the "what a great idea" conference for anyone in North America or around the world who missed SES New York and want to come for something similar and a great party in June in this part of the world. If I have any goal for SES Toronto 2008 (other than refreshing the content to be cutting-edge, as with last year), it's to convince more folks from farther afield in Canada and elsewhere to make the trip for all this one has to offer. My research showed a high percentage of attendees are the "90-minute driving distance" type - with no small number of ambitious "five hours from Cleveland" road-trippers. What is this - do people no longer like to fly?
Anyway, fortunately for my Scandinavian friends, the fly-or-drive decision is made for them by an ocean. See you in June!
- Sorry. With all the yakking in the above point, I forgot to update you on the speaker pitch schedule for Toronto. It seems like June's a long way off, but it isn't so far away now.
I'm taking all informal questions and conversations into account now as we mutually plot to organize and make universally accessible all the world's money, or whatever we do... but pitch window for open, available sessions will stay up for several weeks in March.
Sphinncon. Did I read right? Tickets are $50?
It appears that this will be pitched primarily as a networking event so those with parallel interests can meet up and socialize. I can't get enough of these events because of how darn efficient they are. In putting SES Toronto together I'm always thinking about how we can arrange additional events like this for post-show or pre-show.
- J'en suis fier! Recently, reading my own book in French has been a great way to come up to speed on all of those extremely specialized terms we bandy about in our industry, like The Tiny:
- Recently a few of us here in Toronto recently got together to talk SEM over some pints. (I'm betting you might have events like this in your area - a great way to overcome the isolation of the digital toil without having to present anything or prepare anything.) The age of the sponsored or association-based meetup: "out" for 2008? "In" is heavy informality but high quality networking. Yesterday I found myself plotting the next one already with local friend Mike McDerment of Bow and Arrow pub at Yonge & Davisville, 6:30 p.m., Thursday January 31st.
If you're utterly knee deep in the search marketing biz, and don't have body odor, drop in! (You're allowed to drink cranberry juice and soda instead of beer. Other than the no-stench policy, we're pretty open-minded.) I cannot link in any way to the highly informal event's "page," as there isn't one. Nor do I see fit to give link love to a pub. So Freshbooks gets it.
Did I mention Mike co-organizes the Siteposition for the effort he put in to make this a success instead of our usual talking about it but not doing it.
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- Recently a few of us here in Toronto recently got together to talk SEM over some pints. (I'm betting you might have events like this in your area - a great way to overcome the isolation of the digital toil without having to present anything or prepare anything.) The age of the sponsored or association-based meetup: "out" for 2008? "In" is heavy informality but high quality networking. Yesterday I found myself plotting the next one already with local friend Mike McDerment of Bow and Arrow pub at Yonge & Davisville, 6:30 p.m., Thursday January 31st.
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