This past weekend, the Saturday Interview in the business section of the NY Times focused on Jonathan Schwartz, CEO of Sun.
 than most other CEO I have seen in recent past. Among his gems is the (sadly) rare understanding the lawyers only provide legal advice, but they don't make the business decisions, unless you let them. How many great ideas have we all seen die because businesspeople have taken legal advice as gospel and refused to question it? The headline of the NY Times piece quips, )
I'm not going to advertise during the Super Bowl. What a waste of money. Where am I going to advertise? I'm going to buy land in Second Life.If Schwartz's mission of positioning Sun as a "new media company" is to be believed, he's one CEO that seems to have his company (and himself) heading in the right direction. For those seeking a model for the new Social Media CEO, Jonathan Schwartz just might be it - even if he's not the only one avoiding the Super Bowl this year. He's officially on my list of top ten people I'd like to meet someday.
Ogilvy Public Relations Worldwide.http://rohitbhargava.typepad.com
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