A New RSS Reader Hits Town

There's a new web-based RSS reader in town. It's called inform. What differentiates inform from others is that you can easily dig deeper into any news story by drilling into its relevant topics, people, places, industries and organizations. Inform.com The bigger question is how many web-based aggregators will the market support? There are already dozens of them. I am beginning to think that eventually Yahoo, Start.com will one day replace My MSN - it should.) Right now definition) makes it easy for me to take my feeds anywhere. There's no lock-in. I still can't take my Amazon purchase history or my Google search history elsewhere. Yet with RSS the users have been successful in insisting that their feeds be portable. That puts many of them at risk. (UPDATE: Reader Comments... Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.