A Snapshot of Google

Yesterday's Wall Street Journal reports on Google's meeting with financial analysts on Wednesday, the first such meeting since the company's initial public offering last August. Earlier this month,

1. Roughly 70% of Google's effort goes into its core search and advertising services.
2. About 20% is devoted to other search-related products, such as Picasa photo-management software.
Schmidt said Google was seeking to reach advertisers outside the midsize companies it currently serves best, the Journal reported. "We still, as a company, do not have all of the products and services needed to serve all of the largest advertisers or the tiniest of advertisers," he said. In the fourth quarter, Google had 227 advertisers that were on the Fortune 1000 list of the largest companies, compared with 156 a year earlier. Highlighting one potential change, co-founder Larry Page said Google over time will give advertisers "more choice over where and how they show their ads." Google Reveals Its Product Formula - a somewhat different focus than the Wall Street Journal's report, with comment on Google's international expansion plans and why products remain in beta for so long. Fortune, 10 Feb: NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com