A Strategic Approach to Social Media Marketing

A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing Digg; and/or trying to game their voting algorithm.

It’s more than creating profiles and adding bulk loads of friends in all the social networking sites and blasting out bulletins.  It’s more than creating a link bait video and distributing it in Youtube. And, while social media, it’s time to start thinking strategically about social media marketing. I have mentioned in a previous post that viral marketing can give birth; and where Measuring social media is definitely a challenge. There are no easy metrics to measure the performance of such campaigns.Of course, I there are the standard metrics (clicks, impressions, etc.) as well as some other metrics to think about if you are blogging, podcasting, etc; specifically around social media is authenticity.When marketers decide to engage with social media users and begin having community driven conversations, they need to talk with real voices. It’s called Ideastorm; where they are giving voices to their customers and soliciting their feedback for future product releases. And guess what? Dell is listening and acting on those suggestions.

Guess what? Consumers today demand to be heard, whether or not you are listening.  And, if you try and interrupt these conversations with a direct marketing approach; your product may go viral, but not with the message that you were expecting.

There is a time and place for direct marketing, don’t get me wrong. I am a big believer in it.But, not while you are conversing with them about topics they are passionate about.