Love is not a usual topic on Marketing Pilgrim. The closest we might come is covering Problogger Google commissioned Nielsen Online to see how we use email in our romantic relationships
ending a marriage. It’s causing consternation in courtrooms and cultures worldwide.
Though decidedly unromantic I’m sure people have even emailed marriage proposals. The survey included talking to 1,713 people about how they use email (they used one of the following: AOL Mail, Gmail, Hotmail, or Yahoo! Mail).
Here are the results:
- 1 in 3 survey respondents said they have emailed a love letter
- Young people are more open to email love letters than older people are: only 14% of 18-24 year olds considered email love letters bad behavior, compared to 43% of respondents over the age of 55
- Men were more likely than women to have asked someone out on a date via email (26% versus 16%)
- While 31% of 18-24 year olds thought asking someone out on a date via email was poor form, 42% of respondents aged 55+ felt the same way
- 1 in 3 men considered “break-up emails” neutral to good email etiquette, whereas only 1 in 7 female respondents agreed
- 8% of men and 6% of women said they had broken up with someone over email
Here’s my survey - have you sent a love letter via email? If you haven’t it’s not too late!
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